Nuelspacetech Website Design, Visual Design, SEO, Marketing

  • Plot 26, Old Okey Anuenyi Avenue, INEC RD, Okpuno Awka
  • info@nuelspace.com
  • +234 902 033 0436
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VibrantHRPartners

About the Client

Vibrant HR Partners is a UK-based HR company that blends human insight with AI-powered solutions to help SMEs simplify hiring, onboarding, analytics, and employee engagement. They focus on creating inclusive, people-first workplaces through modern HR practices and data-driven strategies.

Project Objective

The client needed a complete website redesign to:

  • Improve the overall look and feel of the brand.

  • Boost conversions through clearer structure and stronger calls-to-action.

  • Communicate their diverse services — from HR analytics and AI-powered hiring to business coaching — in a cohesive, professional way.

  • Enhance site performance and user experience across devices.

Challenges

The previous website struggled with:

  • Outdated visual design and inconsistent branding.

  • Poor mobile responsiveness and slow load time.

  • Unclear messaging and lack of focus on conversion paths.

  • Disorganized navigation that made it difficult for visitors to find services.

  • Technical inefficiencies (unoptimized plugins, heavy media files, and weak SEO setup).

🧠 Our Approach

We adopted a strategy-first redesign process built around three core goals; clarity, conversion, and credibility.

  • Ideation & Strategy:
    Mapped out a new user journey that aligned with Vibrant HR’s business objectives. Defined conversion touchpoints (book a consultation, download brochure, contact form).

  • Wireframing & Prototyping (Figma):
    Created low-fidelity wireframes to visualize hierarchy and structure before moving into design.

  • Visual Identity:
    Applied color psychology to reflect professionalism and trust (blue tones), balanced with modern visuals and white space to create an open, vibrant experience.

  • Development (WordPress + Elementor Pro):
    Built the full website with custom reusable templates, lightweight animations, and advanced form integrations for lead capture.

  • Performance Optimization:
    Implemented WP Rocket, Smush Pro, and Cloudflare CDN to achieve lightning-fast load times.

  • SEO & Analytics Setup:
    Integrated Rank Math SEO, optimized page titles, meta descriptions, and schema markup. Linked Google Analytics and Search Console for ongoing tracking.

  • Content & Copy:
    We crafted the website copy to match Vibrant HR’s tone — professional, approachable, and inclusive. Each service section was written to connect emotionally with small business owners.

Results & Outcomes

The client needed a complete website redesign to:

  • Bounce rate reduced by 40% within the first month.
  • Average session duration increased by 55% — visitors explored more pages.
  • Page load time dropped from 6.2s to 1.8s.
  • Mobile usability score improved to 98% (Google PageSpeed).
  • Conversion rate (consultation form) improved by 3.5x.
  • SEO impressions doubled within 6 weeks post-launch.
  • Client praised the clarity of navigation and modern look, saying the new site “finally feels like Vibrant HR.”

Client Feedback

“Nuelspace completely captured our brand tone and vision. From copywriting to design and technical setup. He handled everything seamlessly. The site now feels professional, modern, and truly represents what we do.”
— Violet Raphael, Founder, Vibrant HR Partners

Project Impact

The new Vibrant HR Partners website now functions as a powerful business tool — converting visitors into leads, clearly communicating services, and positioning the brand as a forward-thinking HR partner.

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