Project Overview

Rosin & Co Wellness is a modern wellness and fitness brand designed for men and women who are ready to evolve from within. Their mission is to help individuals rediscover their strength, mental clarity, and balance through fitness, nourishment, and mindfulness practices.

The client wanted a sleek, soulful, and user-friendly website that reflects the brand’s holistic essence, one that communicates transformation, peace, and vitality while making it easy for clients to book appointments and engage with their programs online.

⚙️ The Challenge

As a new brand preparing to launch, Rosin & Co Wellness needed a digital presence that could:

Clearly communicate their purpose and stand out in the saturated wellness market.
Build instant credibility and trust with visitors unfamiliar with the brand.
Reflect the emotional and transformative aspect of wellness without feeling generic.
Integrate a seamless appointment booking system that works across devices.
Deliver fast performance and SEO readiness to attract early organic traffic.

Their previous online presence lacked structure and didn’t visually express the brand’s calm yet powerful identity.

🧰 Tools & Technologies

- Design: Figma · Adobe Illustrator · Photoshop
- Development: WordPress · Elementor Pro · GSAP · LottieFiles
- Optimization: WP Rocket · Yoast SEO · Cloudflare
- Integration: Calendly · Google Analytics 4 · MailerLite
- Collaboration & Handoff: Notion · Loom

🎨 My Process & Approach

The project began with deep brand discovery sessions to understand the emotional core of Rosin & Co Wellness, what they represent, who they serve, and the story behind their transformation philosophy.

Here’s the process flow that followed:

Ideation & Research: Analyzed top wellness websites to identify UX patterns that encourage calmness, trust, and engagement.
Wireframing & Strategy: Designed low-fidelity wireframes to map user journeys focused on clarity and minimal friction.
Branding & Color Psychology: Selected a serene yet uplifting color palette — soft greens, neutrals, and gold tones — symbolizing vitality, renewal, and balance.
Visual Design (Figma): Created high-fidelity mockups with clean typography, generous white space, and intuitive layouts.
Development:
- Built using WordPress + Elementor Pro for content flexibility.
- Added Calendly API integration for real-time appointment scheduling.
- Optimized with WP Rocket, Yoast SEO, and Cloudflare CDN for speed and SEO.
- Custom animations using GSAP and LottieFiles for subtle interactivity.
Testing & Launch: Performed mobile optimization, SEO audits, and speed tests to ensure the website loaded under 2 seconds across all devices.

🚀 Results & Impact

The new Rosin & Co Wellness website achieved measurable improvements within the first month of launch:

Homepage bounce rate reduced by 52%.
Average session duration increased by 67%.
Appointment bookings tripled in the first two weeks post-launch.
Brand perception improved through cohesive visuals and clear storytelling.
Page load time: 1.7s average.

Roselyne was thrilled with how the website captured her brand’s voice and emotion, describing it as “exactly how I wanted my clients to feel when they meet me online.”

💬 Client Feedback

“Nuelspace didn’t just design a website; they built an experience that reflects my entire brand’s philosophy. They captured every emotion I wanted my clients to feel. The attention to detail and ease of communication made the process seamless.”
— Roselyne Siame, Founder of Rosin & Co Wellness

Final Reflection

This project reinforced the power of combining aesthetic simplicity with strategic storytelling. For Rosin & Co Wellness, it wasn’t just about launching a site; it was about crafting a digital home that feels like a breath of fresh air, guiding every visitor toward balance and transformation.