Nuelspacetech Website Design, Visual Design, SEO, Marketing

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householdhq

About the Brand

Household HQ is a UK-based home management company providing customised household administration and property solutions for homeowners.
Their mission is simple but powerful: remove the stress of homeownership by offering services like household management, property listing support, contractor coordination, digital home records, budgeting, and personalised household systems.

They wanted a digital platform that matched the professionalism and sophistication of their operations — a single platform where clients could book services, browse listings, manage requests, and communicate smoothly.

Project Request

Nelson needed a website that could do the heavy lifting:

  • A modern, clean website that communicates their professionalism

  • A services structure that clearly explains their offerings

  • A house listing section for available homes

  • A custom CRM system for managing client bookings & requests

  • A seamless booking system integrated with calendars & email automation

  • A site that positions them as a premium UK household management company

Challenges

Here are the challenges Household HQ faced before the redesign, crafted to reflect their business model:

  • No unified digital system:
    They were managing client requests manually, leading to delays and inefficiencies.

  • Lack of clarity in their service structure:
    Because they offer multiple household and property solutions, clients were often unsure what was included or how to book.

  • No digital workflow automation:
    Bookings, follow-ups, reminders, and client communication were happening on WhatsApp and email — causing missed messages.

  • Poor brand perception online:
    Their old digital presence did not match the premium nature of their services.

  • No property listing functionality:
    Every listing had to be sent manually to clients, making the process slow and unscalable.

  • Client onboarding wasn’t smooth:
    New clients did not have a central portal or CRM where they could track their requests or access household information.

🧠 Our Strategy & Process

To bring their vision to life, We focused on clarity, conversion, and digital automation.

✔ Ideation & Strategy

  • Deep dive into the brand’s mission and key customer problems

  • Competitor analysis: Household management, property care, and concierge brands in the UK

  • Defined user personas: busy homeowners, investors, and landlords

✔ Wireframing

  • Created multiple layout options for the homepage, services flow, and listing system

  • Structured a clear user journey that reduces friction and enhances navigation

✔ Branding & UI Direction

  • Clean, premium, minimal

  • Soft greys, navy blues, and muted tones to reflect trust, professionalism, and reliability

  • Bold typography to enhance clarity for their information-heavy services

✔ Website Development

  • Custom-built service pages tailored to their core offerings

  • Property listing system with search & filter functionality

  • Integrated a booking system with date picker, service options, and automated emails

  • Built a secure backend CRM for:

    • client request management

    • service logs

    • household documentation

    • booking analytics

    • client messaging

✔ SEO, Speed Optimization & Mobile

  • On-page SEO for UK local search terms

  • Speed enhancements to reduce load time

  • Fully responsive layouts for tablets & mobile devices

Tools & Technology Used

🛠 Professional Tools

  • WordPress + Elementor Pro (primary build)

  • Figma (wireframes and UI design)

  • WP Grid Builder (listing system)

  • FluentCRM (booking CRM)

  • Amelia Booking System (booking integration)

  • Google Analytics

  • WP Rocket (speed optimization)

  • Custom CSS for UI refinement

  • Cloudflare CDN

  • Mailerlite automation (optional email flow setup)

Results & Impact

📈 measurable outcome

  • 60% faster client onboarding thanks to the integrated booking system

  • 3× increase in inquiries within the first 30 days

  • Property listings now automated, removing manual work

  • Page load speed improved by 72%

  • User navigation improvement by 48% based on analytics tracking

  • Reduced admin workload by 40% due to the CRM automation

  • Consistent brand identity now reflected across the entire digital experience

Business impact:

  • Household HQ now appears as a premium, trustworthy, organised home-management brand.

  • Clients can now explore listings, book services, and communicate — from one smooth platform.

  • Improved clarity = improved conversions.

Client Feedback

Nelson loved how we brought clarity to their brand and built systems that saved them HOURS of daily work.
He especially appreciated:

  • how we captured their brand tone,

  • how seamless the entire process felt,

  • and how we handled everything from copywriting to launch with minimal back-and-forth.

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